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spare tire hoist
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($75K/yr) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great174.05avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$80.14avg listing price — sweet spot $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Price range
Okay$21.27–$288.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$75K$75K/yr · 47K searches