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somfy charger
Skip itHigh returns (6.8%) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great498.41avg incumbent reviews — the moat a new listing must climb
Avg price
Good$107.27avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$207K$207K/yr · 53K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Price range
Bad$15.29–$383.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.8%return rate — above 5% kills the launch gate