51
snow plow
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but soft demand (-61.8% this quarter) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Review moat
Great138.76avg incumbent reviews — the moat a new listing must climb
Competition
Great24%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Okay$207.01avg listing price — sweet spot $15–$100
Market size
Bad$90K$90K/yr · 128K searches
Price range
Bad$11.18–$1450.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-61.8%90-day search growth — must beat 0% to launch