27
smart oil gauge
Skip itSoft demand (-80.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good533avg incumbent reviews — the moat a new listing must climb
Avg price
Good$119.20avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Okay$120K$120K/yr · 34K searches
Price range
Bad$87.93–$157.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-80.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price