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silicone plugs
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Competition
Great37%top-5 click share — an open shelf
Price range
Good$6.14–$40.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good561.7avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Good$12.56avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$21K$21K/yr · 50K searches