53
sidewall slug
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible84avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$29.56avg listing price — sweet spot $15–$100
Price range
Great$9.53–$83.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Market size
Okay$133K$133K/yr · 54K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals Low Review Barrier