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side mirror squeegee
Skip itPrices mostly outside the sweet spot ($4.74–$12.45) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great464.75avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Bad$7.67avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 59K searches
Price range
Bad$4.74–$12.45cheapest to priciest tracked listing — scored on the share inside $15–$100