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side marker lights
Worth a lookShows a sweet-spot price point ($15.89 avg), but soft demand (+5.5% this quarter) keeps it on the watch list.
Avg price
Great$15.89avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good$6.43–$32.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good$384K$384K/yr · 831K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,673.36avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.5%90-day search growth — must beat 0% to launch