66
shop stool
Launch itA $2.0M/yr market growing +5.3% this quarter with returns at 1.4% — clears our launch bar.
Market size
Great$2.0M$2.0M/yr · 1.4M searches
Returns
Great1.4%return rate — above 6% kills the launch gate
Avg price
Great$69.76avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Good$24.64–$149.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,359.58avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale