44
shim kit
Skip itSoft demand (-8.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great144.32avg incumbent reviews — the moat a new listing must climb
Avg price
Great$54.09avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay$10.03–$228.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$103K$103K/yr · 42K searches
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Signals High Price