49
seat belt stopper
Skip itPrices mostly outside the sweet spot ($3.64–$16.74) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great356avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.82avg listing price — sweet spot $15–$100
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 95K searches
Price range
Bad$3.64–$16.74cheapest to priciest tracked listing — scored on the share inside $15–$100