49
scratch removal wax
Skip itSoft demand (-28.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.0★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.43avg listing price — sweet spot $15–$100
Price range
Good$9.17–$22.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$127K$127K/yr · 166K searches
Review moat
Okay3,788.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.0%90-day search growth — must beat 0% to launch