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scooter mirrors
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$15.07avg listing price — sweet spot $15–$100
Price range
Good$8.33–$32.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+52.8%90-day search growth — must beat 0% to launch
Review moat
Good1,443.83avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad$49K$49K/yr · 88K searches
Signals No Dominant Brand