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safety siphon
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.13avg listing price — sweet spot $15–$100
Price range
Good$6.47–$36.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good671.76avg incumbent reviews — the moat a new listing must climb
Growth
Good+42.9%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad$42K$42K/yr · 37K searches