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sa2020 helmet
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good954.58avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$219.08avg listing price — sweet spot $15–$100
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$165K$165K/yr · 175K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Bad8.8%return rate — above 5% kills the launch gate
Price range
Bad$30.47–$608.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale