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rv table
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Good636.98avg incumbent reviews — the moat a new listing must climb
Avg price
Good$112.29avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+36.6%90-day search growth — must beat 0% to launch
Market size
Okay$111K$111K/yr · 329K searches
Price range
Bad$9.83–$1528.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price