64
rv steps
Launch itA $1.1M/yr market growing +51.9% this quarter with returns at 3.2% — clears our launch bar.
Competition
Great22%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 678K searches
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good509.5avg incumbent reviews — the moat a new listing must climb
Growth
Good+51.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$142.42avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$22.93–$597.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price