45
rv antifreeze for winterizing
Skip itSoft demand (-71.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$28.58avg listing price — sweet spot $15–$100
Price range
Great$11.52–$52.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great298.18avg incumbent reviews — the moat a new listing must climb
Market size
Good$416K$416K/yr · 436K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad86%top-5 click share — a locked-up shelf
Growth
Bad-71.8%90-day search growth — must beat 0% to launch