59
rubbing compound
Worth a lookShows searches that convert (10.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.20avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$7.00–$40.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$650K$650K/yr · 329K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.8%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad6,509.5avg incumbent reviews — the moat a new listing must climb