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rope ratchet
Launch itA $1.1M/yr market growing +30.4% this quarter with returns at 1.3% — clears our launch bar.
Avg price
Incredible$25.79avg listing price — sweet spot $15–$100
Price range
Great$9.19–$96.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 1.0M searches
Review moat
Good1,027.65avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals Out of Stock