52
rocker switch
Worth a lookShows a fragmented shelf (top 5 take 32% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$3.12–$46.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$378K$378K/yr · 810K searches
Avg price
Good$12.37avg listing price — sweet spot $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,286.12avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality