50
rock tamers
Worth a lookShows beatable incumbent ratings (3.5★), but weak search conversion (1.3%) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Great326.67avg incumbent reviews — the moat a new listing must climb
Growth
Good+32.3%90-day search growth — must beat 0% to launch
Market size
Good$276K$276K/yr · 107K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$192.08avg listing price — sweet spot $15–$100
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$39.70–$386.19cheapest to priciest tracked listing — scored on the share inside $15–$100