51
rivian jack puck
Worth a lookShows a thin review moat (24 avg reviews), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Review moat
Incredible24.3avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$66.81avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$39.42–$111.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Market size
Bad$100K$100K/yr · 10K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand