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rid-a-rat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$40.83avg listing price — sweet spot $15–$100
Price range
Incredible$27.25–$52.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,157.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 19K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand