45
rfid phone pouch
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$47.72avg listing price — sweet spot $15–$100
Price range
Great$13.72–$90.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Good$395K$395K/yr · 158K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,764.79avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand