44
relay
Skip itSoft demand (-13.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good$13.71avg listing price — sweet spot $15–$100
Review moat
Good1,004.57avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.92–$29.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$452K$452K/yr · 827K searches
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-13.9%90-day search growth — must beat 0% to launch