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relay buddy
Skip itSoft demand (-16.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great385.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good$105.80avg listing price — sweet spot $15–$100
Price range
Good$15.66–$166.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad$92K$92K/yr · 23K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Signals High Price