56
reflective stickers
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good813.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Price range
Okay$3.39–$20.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.41avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$38K$38K/yr · 199K searches
Signals No Dominant Brand