37
red ski mask
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.00–$24.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Review moat
Bad6,635.8avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.17avg listing price — sweet spot $15–$100
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Market size
Bad$17K$17K/yr · 53K searches