62
red shop rags
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$35.54avg listing price — sweet spot $15–$100
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.48–$161.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,954.65avg incumbent reviews — the moat a new listing must climb
Market size
Okay$186K$186K/yr · 46K searches
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand