39
rear
Skip itA deep review moat (59,345 avg reviews) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$273K$273K/yr · 557K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.17avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-25.6%90-day search growth — must beat 0% to launch
Price range
Bad$5.99–$16.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad59,344.66avg incumbent reviews — the moat a new listing must climb