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rear window sun shade
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Growth
Great+63.5%90-day search growth — must beat 0% to launch
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Great$7.25–$38.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.35avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Bad$92K$92K/yr · 283K searches
Review moat
Bad8,521.23avg incumbent reviews — the moat a new listing must climb