50
rear view mirror
Worth a lookShows a $1.1M/yr market, but soft demand (+4.7% this quarter) keeps it on the watch list.
Market size
Great$1.1M$1.1M/yr · 1.9M searches
Avg price
Good$14.36avg listing price — sweet spot $15–$100
Price range
Good$7.03–$33.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,103.83avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.7%90-day search growth — must beat 0% to launch