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ratchet strap
Launch itA $5.7M/yr market growing +39.8% this quarter with returns at 2.7% — clears our launch bar.
Market size
Incredible$5.7M$5.7M/yr · 2.9M searches
Avg price
Incredible$34.69avg listing price — sweet spot $15–$100
Price range
Great$10.13–$79.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Good+39.8%90-day search growth — must beat 0% to launch
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,501.64avg incumbent reviews — the moat a new listing must climb