52
rain gear for men waterproof
Worth a lookShows a sweet-spot price point ($42.05 avg), but weak search conversion (0.7%) keeps it on the watch list.
Avg price
Incredible$42.05avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Good$10.53–$134.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$186K$186K/yr · 681K searches
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,805.27avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale