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radiator key
Skip itSoft demand (-86.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good605.57avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.52avg listing price — sweet spot $15–$100
Market size
Bad$40K$40K/yr · 70K searches
Growth
Bad-86.4%90-day search growth — must beat 0% to launch
Price range
Bad$2.46–$12.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier