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radiator cap
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Review moat
Great309.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay$244K$244K/yr · 422K searches
Price range
Okay$5.07–$23.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.26avg listing price — sweet spot $15–$100
Growth
Bad-6.4%90-day search growth — must beat 0% to launch