45
py21w bulb
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Avg price
Great$17.35avg listing price — sweet spot $15–$100
Price range
Great$7.13–$52.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,248.25avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Market size
Bad$57K$57K/yr · 50K searches