55
push button starter switch
Worth a lookShows low returns (1.6%), but a small market ($144K/yr) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great440.69avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.65avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.15–$24.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Market size
Okay$144K$144K/yr · 320K searches