66
purge valve
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$24.19avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Market size
Great$1.1M$1.1M/yr · 1.2M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great418.09avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.10–$121.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Returns
Okay5.4%return rate — above 6% kills the launch gate
Growth
Bad-11.1%90-day search growth — must beat 0% to launch