48
pull strap
Skip itA deep review moat (5,437 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$38.00avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good$5.96–$157.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$113K$113K/yr · 61K searches
Review moat
Bad5,437.07avg incumbent reviews — the moat a new listing must climb