55
puck lock
Worth a lookShows a thin review moat (366 avg reviews), but soft demand (-3.2% this quarter) keeps it on the watch list.
Review moat
Great366.45avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Market size
Good$825K$825K/yr · 237K searches
Avg price
Good$109.46avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$18.03–$291.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Signals High Price