55
proportioning valve
Worth a lookShows a thin review moat (89 avg reviews), but high returns (5.6%) keeps it on the watch list.
Review moat
Incredible89.17avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$42.78avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good$6.95–$131.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Market size
Okay$137K$137K/yr · 80K searches
Returns
Bad5.6%return rate — above 5% kills the launch gate
Signals High Returns