55
ppf squeegee
Worth a lookShows low returns (1.0%), but soft demand (-3.5% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.75avg listing price — sweet spot $15–$100
Price range
Great$4.13–$99.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,358avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$98K$98K/yr · 78K searches
Growth
Bad-3.5%90-day search growth — must beat 0% to launch