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ppf film
Worth a lookShows a sweet-spot price point ($26.99 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Avg price
Incredible$26.99avg listing price — sweet spot $15–$100
Price range
Great$8.89–$67.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,192.5avg incumbent reviews — the moat a new listing must climb
Market size
Good$426K$426K/yr · 589K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand