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portable fridge
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Great+107.2%90-day search growth — must beat 0% to launch
Review moat
Great431.03avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$239.29avg listing price — sweet spot $15–$100
Market size
Okay$168K$168K/yr · 137K searches
Returns
Okay4.2%return rate — above 5% kills the launch gate
Price range
Bad$27.88–$582.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand