47
porta power
Skip itPrices mostly outside the sweet spot ($91.05–$265.11) — this niche doesn't clear our bar today.
Review moat
Great170.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Good$629K$629K/yr · 246K searches
Avg price
Good$142.60avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$91.05–$265.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price