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pole jack
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Review moat
Great327.69avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$88.62avg listing price — sweet spot $15–$100
Price range
Good$55.60–$144.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$241K$241K/yr · 88K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand