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polaris general mirrors
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Price range
Incredible$26.80–$99.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great177.9avg incumbent reviews — the moat a new listing must climb
Avg price
Great$59.30avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+33.1%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Bad7.6%return rate — above 5% kills the launch gate
Market size
Bad$21K$21K/yr · 12K searches