38
polaris general belt
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Review moat
Great199.22avg incumbent reviews — the moat a new listing must climb
Avg price
Good$141.52avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay$41.88–$196.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$30K$30K/yr · 7K searches
Signals High Price